DAAN GROOT / film director
Daan Groot is a Dutch director, currently based in Amsterdam. He newly graduated from the Netherlands Film Academy with his short film Aimée, which won the award for the best fiction graduation film. Immediately after graduating he also started shooting commercials. His first fashion film MARTAN – for fashion label MARTAN and L’Oréal Paris – won the Young Discovery Award at the Fashion Film Festival Istanbul, was nominated for the Best Dutch Fashion Film, and was released online by ELLE. He also shot his first international campaign in London, Rome and Germany for Brooks Sports (soon to be released). As a commercial director in Turkey he is exclusively represented by 85/90 Projects.
His fiction is strongly character-driven. It’s always his goal to handle major, socially relevant themes through personal stories. For instance, in his third year he directed the short film To ourselves, which examines how striving for freedom – a fleeting attitude to life with a high degree of self-determination – is connected to egocentricity and loneliness. His commercial work is characterized by its experimental and somewhat abstract approach, which communicates the brand story to the audience on an emotional level.
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